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Chasebuzz Site Features 2000+ ICT Success Stories

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first.

For ICT (information and communications technology) buyers, it's now possible. I recently discovered Chasebuzz.com, a new business venture by software developer Serengeti. 

Launched last September, Chasebuzz aggregates case studies from multiple vendors, giving buyers a single place to compare current customers' experiences for the solutions they're considering.

"Working in sales for IT solutions for more than 10 years, companies asked, 'What kind of references do you have?'" said Goran Kalanj, managing director at Serengeti. "Looking on the web, I couldn't find a service that put references in one place."

Though relatively new, Chasebuzz has already built an impressive base of more than 2,000 ICT customer stories, including stories from IBM, NetApp, Unisys and Nokia Siemens Networks.

Decision-makers can search by keyword, vendor company, ICT solution, industry, customer size and deployment country, allowing them to truly drill down to find organizations like theirs.

While the site itself is in English, it supports stories in any language - in written, audio and video formats.

Currently, the site is free for vendors to submit their success stories, as well as free for decision-makers. Vendors just need to create an account to upload their stories.

However, Chasebuzz does charge for related services such as case study development and "customer project reviews." For the latter, Chasebuzz accepts detailed (positive or negative) reviews written and submitted by customers, not vendors, and charges site users fees to access them (based on project size) - with the customer and Chasebuzz splitting the fee 70/30.

Or, vendors can pay to submit positive project reviews that customers complete, with customers and Chasebuzz getting the same cut when users pay to view them.

So far, the site has focused on building content to be as attractive as possible to users. As Chasebuzz gets the word out, site traffic has been growing steadily.

Looking ahead, Kalanj says he will add new features such as the ability for users to comment on success stories and for vendors to respond. He also sees the site as a social networking opportunity for ICT professionals to connect and compare notes about solutions.

"We'll continue developing the site based on how people are using it and the ideas we get," Kalanj said.

 

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More Stories By Casey Hibbard

Casey Hibbard is the founder and president of Compelling Cases, Inc. and author of "Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset." She has helped dozens of companies create and manage nearly 500 customer case studies and success stories over the past decade. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.