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Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Casey Hibbard

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Latest Articles from Casey Hibbard
Put yourself in these shoes: You just noticed a Tweet, or a LinkedIn or Facebook posting, that’s of interest to you. So you follow the attached link. When you arrive, you hit a closed door – you have to fill out a form with your information in order to go further. Wo...
From startups to global enterprises, every company struggles at times with getting customers to go on record. Here are some ideas in practice at companies today for encouraging customers to be featured. Access and involvement-Surprisingly, the #1 thing customers want is access and invo...
The key to landing big-name customers for customer stories is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. Here are a few tips for using the win-win storytelling appr...
A customer story is one of the most versatile and powerful types of promotional content any organization can create. Here are the top 25 ways you can use case studies or success stories – or summaries of them – to establish or reinforce credibility, educate audiences, and validate prod...
Unfortunately, I don't know anyone personally who uses the company's services. And beyond a few vague testimonials, the company doesn't have any stories of other customers' successes. When prospects are looking for evidence from satisfied customers, are you delivering it? Here are 3 wa...
It’s clear that customer case studies and success stories are integral to the sales process. But how many organizations actually use them in every proposal? How do you bring your customer stories into your sales proposals? Here, Robin Haydon, Australian proposal-writing expert and aut...
Information in the context of a story is dramatically more compelling than straight facts. Yet, many nonprofits fail to tell stories to illustrate their challenges and successful outcomes. Whether you work for a nonprofit, are an independent writer, or board member or volunteer, here a...