A guest post by Jamie Diamond
Do you lead an intergalactic customer reference program for a Fortune 500
company, or maybe you’re the one-stop-shop, all things customer
reference at a start-up?
Regardless of your title or company name, all customer reference folks are
trying to accomplish more results in less time and with
“creative” budgets and limited staff. Based loosely on the book,
The 4- Hour Workweek, by Timothy Ferriss, the following tips are for
reference pros desiring to become RELENTLESSLY EFFICIENT.
STOP DROP and ELIMINATE
Yes, I said stop, which is the opposite of doing. Take a step back and really
look at all of your daily and weekly customer reference chores, meetings and
routine habits. Put on your “Busy Work Binoculars” and be honest,
what things do you do or commit to th... (more)
Note from Casey Hibbard: While I’m out on maternity leave until the end of
July, this blog will feature a summer guest blogger series with content from
experts in marketing, organizational storytelling and writing.
By Michael Margolis
Gone are the days of “Just the facts, M’am.” Instead we’re all trying
to suss each other out in the relationship economy. Do I share something in
common with you? How do we relate to each other? Are you relevant to my work?
We're exchanging stories all the time to determine if we belong in the same
That’s why the resume is on the out, and t... (more)
A customer story is one of the most versatile and powerful types of
promotional content any organization can create. Here are the top 25 ways you
can use case studies or success stories - or summaries of them - to establish
or reinforce credibility, educate audiences, and validate products, services
Note: "Customer stories" refers to customer case studies or success stories.
Web sites - Tease and link to customer stories right from the home page, and
include customer stories with all relevant product and service pages.
Newsletters - Run customer stories in new... (more)
Compelling customer case studies and success stories do many things... Close
a sale Land PR Generate leads Upsell to existing customers Train new sales
reps and employees Can we add to the list, help you keep an existing customer
that is considering moving to another product or service? And, here's the
kicker. The case study would be on the customer that is thinking of leaving.
Wait, if the customer is happy enough to be featured in a case study, then
why are they at risk? Business dynamics can be complicated, and many
customers don't fully realize the impact a product or service... (more)
If asked, will customers submit themselves as possible case study or success
From consumer-products companies to B2B to nonprofit organizations, many now
actively solicit stories with self-service “Share Your Story” links on
their Web sites. Apple created a link for this soon after the release of its
wildly popular iPhone. FileMaker software includes a link to “Tell us your
Girl Scouts of the USA asks former members to share their experiences for its
alumnae program. And Toyota Motor Sales gather owners' stories and gets usage
permission through an o... (more)