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Casey Hibbard

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Top Stories by Casey Hibbard

Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer success stories. While you can't tell your whole story in that amount of space, you can pique followers' interest. Here are a few tips for Tweeting your stories: Education, Not Promotion - Think of your 140 characters as a teaser, similar to an email subject line or blog headline. Your subject line should promise the reader something, and help them understand what they will take away if they read the rest of your info. Think education, not promotion. Don't push your product in the Tweet. Ideas: How a small business increased web traffic 400% ABC Manufacturing saves millions with better inventory management Gaming co saves equiv of 2 FTEs with online self service Link to the story - ... (more)

Fortune 500 Companies: Celebrity Endorsers of B2B

If you sell consumer products like skincare, sunglasses or video games, a celebrity endorsement can be a powerful thing. In the B2B world, you can still tap a famous individual – but it’s not necessarily wise. Accenture recently had to drop its endorsement of Tiger Woods. When selling B2B, Fortune 500 companies are usually the celebrities we want and need to endorse our products and services. Celebrity – whether it’s Lance Armstrong or IBM – carries a lot of prestige today. "Today it’s more important than ever to associate your business, your product and yourself with celebriti... (more)

Will Customers Nominate Themselves as Stories?

If asked, will customers submit themselves as possible case study or success story candidates?  From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share Your Story” links on their Web sites. Apple created a link for this soon after the release of its wildly popular iPhone. FileMaker software includes a link to “Tell us your story.” Girl Scouts of the USA asks former members to share their experiences for its alumnae program. And Toyota Motor Sales gather owners' stories and gets usage permission through an o... (more)

A Winning Strategy for Landing Big-Name Customer Stories

I'm a big proponent of what I call "win-win storytelling" in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured customer. The key - especially for landing big-name customers for customer stories - is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. In just the past two weeks, I've worked on several stories with interesting customer motivators behind them: -       A civil engineer is enthusiastic a... (more)

Seven Ways to Encourage Customers to Be Case Studies

From startups to global enterprises, every company struggles at times with getting customers to go on record. Here are some ideas in practice at companies today for encouraging customers to be featured:  1.    Access and involvement-Surprisingly, the #1 thing customers want is access and involvement-access to your execs and involvement in your product/service roadmap. Generate ways for your top customers to interact with your organization on a deeper level. 2.    Co-marketing campaigns-Create a few co-marketing campaigns for the customers you most want to feature. The focus: Ho... (more)