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Casey Hibbard

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Top Stories by Casey Hibbard

A guest post by Daphne Gray-Grant  Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My 7-week premature triplets were tiny, fragile and lousy eaters. It would take an hour to feed one of them -- and they ate every two hours. Do the math: it wasn't pretty. What scared me the most was horror stories of parents forgetting to feed one of their three kids. Understandable, really. In the melee of aunts, uncles, grandparents and friends all anxious to lend a hand -- it would be frighteningly easy to feed one baby twice and another not at all. There was no way that was going to happen in my household! To prevent this, I became the doctor of mothers and drew up a feeding chart. It listed each child's name on one axis and the times of day on the other. Anyone who was feeding a child was instructed to mar... (more)

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. An upcoming online conference celebrates story and brings together some of the top names in storytelling today - Reinvention Summit 2: An Online Conference for Storytelling in the Digital Age (April 16-20). It's not just about customer storytelling but about the pow... (more)

Customer Case Studies: Are We Just Being Lazy?

  I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless.   The back story This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. But just one sentence into it I was ready to move on. Most of the other articles in this award-winning publication were very well-written and interesting. This one seemed out of place for its lack of panache.... (more)

Survey Says…Case Studies Still Influential in B2B Tech Purchases

  We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report, which opens the lid on how B2B technology buyers consume marketing content. Of course, I want to know, what's going on with customer case studies? Again, this year's just-released report didn't disappoint. Eccolo and Global Marketing Insite collected responses from 501 participants, who were C-level execs, VPs, directors, managers, developers/programmers and technicians - all of which p... (more)

Today’s Prospects Evaluate You on These 4 Criteria

Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. They’re pulled in a dozen different directions at any time, challenging them to actually get anything done. They don’t have time to listen to a sales pitch, even if they know they need to make a change. That’s the basis for Jill Konrath’s new book, SNAP Selling. Since reading Jill’s first book, Selling to Big Companies, I’ve been a fan. I even interviewed her for my book, Stories That Sell. Unlike many sales gurus, she focuses on buyers’ mindsets and how to work within them. In SNAP Selling, Jill ... (more)